Priya Singh is an accomplished entrepreneur, brand developer and fashion accessory designer with 25 years of experience in her field. She is the owner and creative director of B.B. Designs, a company that provides a variety of merchandizing and consulting services. B.B. Designs is based in Los Angeles, Calif.

As president of B.B. Designs, Ms. Singh contracts with apparel labels and brands to provide guidance on their strategic direction, sourcing and product development efforts. In particular, Ms. Singh is responsible for conceptualizing a luxury accessory collection called Jewelwraps, which is comprised of pashmina shawls and scarves designed and imported by Ms. Singh. These shawls and scarves are sold directly and under private store labels. Ms. Singh attributes the success of these efforts to a great deal of heartache and hard work.

Ms. Singh holds a Bachelor of Science in international trade and an Associate of Arts in fashion buying and merchandizing from the Fashion Institute of Technology. She holds a Bachelor of Arts in literature from Delhi University.